Real Estate Marketing Strategy

Selling your St Petersburg home requires maximum exposure through comprehensive marketing strategies using the latest technology and more — all personalized to your needs.


Crystal provided us with very thorough research... was extremely diligent in following up on every detail of the transaction... helped stage the property well and produced high quality marketing materials


As a trusted real estate professional since 1987, I would love the opportunity to help you navigate the complexities of selling your home. I grew up in St. Petersburg and can provide invaluable local knowledge to help determine your home’s value, create a customized marketing plan to gain maximum exposure for your listing, and take care of all the details involved with selling a home.

Deciding to sell your home is no small decision. From determining your home’s value to preparing it for listing, to marketing your home and hosting open houses, to undergoing final negotiations and accepting an offer, there are many moving parts in the home selling process. And perhaps most importantly, you want to ensure you get the most out of this significant investment.

When you chose me as your agent, I will be there with you every step of the way and caring for your sale as I would my own... you have my word!


International Marketing & Advertising

Your property listing will benefit from a robust global advertising campaign which includes exposure on real estate websites such as Zillow, Trulia,, & YouTube just to name a few. Luxury homes can gain additional international exposure on up to 90 prominent Real Estate search sites around the world like the Wall Street Journal, duPont Registry, Robb Report, and The New York Times.


Local Marketing & Advertising

I will provide you with a custom, multi-step Home Marketing Plan incorporating both digital and traditional techniques. The plan is tailored to your property and designed to capture your homes unique qualities and engage those buyers who are most likely to respond. Your plan can include professional photography, aerial photos/video, social media ads, targeted digital ads, dedicated website, mobile access, virtual tours and 3D Matterport technology.


Professional Photography and Virtual Tours

Industry research indicates homes featuring professional photos attract more online views and a higher click-through-rate (CTR) from potential buyers. Thus, a great first impression is vital when it comes to selling your home. By using professional photography, aerial drones, virtual tours and 3D Matterport technology, I can showcase your home’s unique attributes in the best light and give potential buyers a glimpse into what it’s like to live there.


Individual Property Websites

Your property can receive its very own web and mobile website to further showcase your home’s unique attributes. These standalone sites feature photography and detailed property information to help market your listing individually and set it apart from the competition.


Worldwide Exposure on

Your listing will benefit from worldwide exposure on, which attracts millions of buyers and sellers. Luxury homes can also receive placement in 100+ international Real Estate sites in key investor markets worldwide.

These are just a few highlights of what I can offer when you choose me as your agent. I will work closely with you to determine a marketing approach and plan that works best for your unique needs. Feel free to contact me today using the form below. I am more than happy to discuss your current or future needs with you!

What's My Home Worth?

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Sell Your Home With Crystal

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